The Marketing Programs PM will work closely with the designated PMINJ Chapter Board Member(s) (e.g., Symposium, Programs, Professional Development, Outreach, Membership, etc.) to understand requirements and define, develop, and deliver marketing campaigns tailored to promote the PMINJ services and offers to existing and prospective members.
Acting as the Marketing Programs "producer" for a Board member "client," the volunteer will be responsible for coordinating all aspects of the program's campaigns including integration with the overall PMINJ Master Marketing Plan. Campaigns will leverage multiple channels, including but not limited to email, social media, web postings, video, and local news outlets.
Meet with designated PMINJ Chapter Board to define requirements; Develop Marketing Plan; Produce marketing content; Lead Marketing Plan Implementation, Coordinate and communicate with Marketing Team and Board "client"; Evaluate Marketing Plan impact and adjust as necessary; participate in periodic team meetings/calls